Loz James

Loz James

I've been a writer, content strategist and creator since 1999. I now help other creators master their mindset, motivation and method to start a writing lifestyle business they love.

Storyselling: Fiction As Truth In Content Marketing

Storyselling

Storyselling: A Literary Perspective “Story isn’t a flight from reality but a vehicle that carries us on our search for reality.” Robert McKee. [1] When trying to sell your brand, products, and services, it’s all too easy to present your pitch…