The Content Champion Story

Content Champion was founded in 2012 by Loz James, a copywriter and content strategist with over 25 years of experience working with ecommerce, SaaS, and service businesses.

Loz has worked with some of the biggest brands in the world, such as Harrods, B&Q, and British Airways, and helped hundreds of small business owners make a mark in their respective industries.

The Content Champion team can ensure you do the same.

Using our unique 4-step process, we’ll use conversion-focused SEO content to help you generate more traffic, leads, demo requests, trial signups, and sales.

4 step process

About Our Founder Loz James

Loz James Content Champion

A Wealth of Experience: Writing Online Since ’99

With a quarter of a century in the game, Loz has seen the marketing landscape evolve from print brochures to websites, to SEO, and then AI – and he’s evolved right along with it.

Loz has written content published on every iteration of web browser, from Netscape and Internet Explorer in the 90s, through to Firefox and Safari in the 2000s, and then Chrome today – so he’s been around the block when it comes to digital marketing.

Loz’s Achievements

Loz graduated from The University of Birmingham with a 2:1 (Hons) in English and Art History, has a Postgraduate Diploma in Broadcast Journalism (NCTJ) from The University of Central England, and also holds an MA in Screenwriting from The Screen Academy Scotland at Edinburgh Napier University. The first film he scripted was purchased by HBO Europe:


Starting his career as a freelance broadcast journalist for BBC local radio, Loz has now gained over 25 years’ experience in content marketing, SEO, and copywriting – with a short stint as an award-winning business development manager while he was finding his feet.

He is also a published author, having written a historical novel about the Peasants’ Revolt:


Proven SEO & Content Marketing Expertise

Over the years, Loz has worked with hundreds of small firms, agencies, and blue chip clients, including B&Q, Arsenal FC, RBS, Harrods, HM Revenue & Customs, and Prudential – so when it comes to content strategy he has a good understanding of what works and what doesn’t.

In 2008 he took his first company, ‘The Copy Box’, to a profitable six-figure annual revenue – before going on to start Content Champion.

In 2016 Loz started a side business running an ecommerce store, and used the SEO and content marketing techniques he uses at Content Champion to grow that site to over £120,000 ($150,000) of revenue in just ​12 months before exiting the business.

In 2020, Loz built another side project – a website in the outdoor living niche – which peaked at 150,000 page views a month. After driving a five-figure monthly income from this site for two years, he exited this business for an additional five-figure sum in 2022.

Loz is happily married with three children – and now runs a remote global team of content marketing experts working across multiple client accounts.

Dom Bliss

“I’ve known Loz James on a professional basis for the last fifteen years. I’d like to recommend him highly as a feature writer and copywriter. In all the work I’ve commissioned from him, he has delivered excellent copy, to budget and to deadline, and with the utmost respect to our clients.”

Dom Bliss, Freelance Editor