I’m Loz James đź‘‹, founder of Content Champion and creator of the Writing Reps Framework.™🏋️
My Mission
My mission is simple: to help aspiring creators build powerful daily writing habits that grow into profitable content empires.
With over 25 years’ experience as a professional copywriter, journalist, and content marketer—including as a freelance BBC radio reporter—I’ve learned what truly works for creating engaging content that converts.
My experience spans diverse industries, crafting impactful marketing copy, articles and content strategy for brands like Allied Irish Bank, B&Q, Harrods, Arsenal FC, and the Inland Revenue.
I also built and later sold a profitable content site portfolio in lockdown, and co-founded an eCommerce store that hit six figures in its first year – before exiting the company to focus on Content Champion.
The Writing Reps Framework™ 🏋️
Working with hundreds of marketers, side hustlers and online entrepreneurs over the years, I saw aspiring content creators repeatedly facing overwhelm, inconsistency, and monetisation challenges.
As a weight training enthusiast I’ve also followed a regular workout regime for decades, so my inspirations combined to form the Writing Reps Framework™, a straightforward system designed to build consistent writing habits and profitable content businesses.
At Content Champion, simplicity, consistency, and clarity drive everything I do.
My flagship system, The Writing Reps Framework™ 🏋️, guides creators step-by-step in establishing daily writing habits, creating compelling content, and turning that content into profitable business streams—without overwhelm.
How It Works
Article Reps: Daily structured writing practice using AI to quickly find ideas and outline content before writing in your authentic voice.
Newsletter Reps: Weekly email content that deepens audience engagement and promotes your core offers.
Offer Reps: Repeatable strategies to consistently monetise your content.
Growth Reps: Scaling your content business and growing your personal brand.
All this by keeping it simple and working no more than an hour a day with perhaps an hour more at the weekend.
If you want to go all in like me and spend more time on your content business then that’s fine too.
My new membership community, The Content Champion Academy, offers practical guidance, accountability, and support as you set up and grow your content business.
Access exclusive tools, training, and resources to transform simple daily writing habits into long-term success.
So are you ready to flex your writing muscles?
I look forward to helping you become a true champion of your content journey.
The Content Champion Newsletter
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Let’s put in the reps.💪