About Loz James

Loz James Content Champion

Loz James, Content Site Creator

For 20 years I delivered copywriting and SEO projects to multiple blue-chip brands and 100’s of small business owners, including British Airways, Royal Bank of Scotland, Visit Portugal, B&Q and Harrods.

My work has helped drive millions of pounds in revenue for clients, and I’ve generated 100,000’s of monthly visitors to client websites.

However, by the lockdown of 2020 I needed a change of direction, so decided to make myself the client instead of growing other people’s businesses.

Now I'm building a portfolio of niche content sites to six figures annually, and spend my time researching, editing and publishing content with my writing team.

Career Highlights

  • Starting a niche site that made over £100k in sales in just 16 months
  • Founding a niche site that reached 85,000 visitors pm in just 14 months
  • Achieving EMPV's in excess of $30 on two consecutive niche sites
  • Starting and hosting The Content Champion Podcast
  • Taking part as a guest in the world's longest ever podcast
  • Publishing a historical novel about the Peasants' Revolt
  • Writing 200 web pages as part of HMRC's 'Better Guidance Project'
  • Writing over 200 product descriptions for Harrods merchandise
  • Writing over 150 product descriptions for B&Q lighting ranges
  • Writing over 100 pages of the official Visit Portugal website
  • Writing over 100 pages of SEO content for British Airways
  • Interviewing Linford Christie, Denise Lewis & Lord Coe on the radio
  • Writing a magazine advertisement for Jose Mourinho
  • Writing and directing a short film that was sold to HBO Europe
  • Writing articles for Arsenal FC's official Emirates Stadium magazine 
  • Presenting multiple live outside broadcasts for BBC local radio

Naheed Mir


"When we started working with Loz I was seriously considering closing down my business, as we just weren’t getting enough traffic and making enough sales.

However, after Loz rebranded and relaunched our Shopify ecommerce store, then spent 9 months working on our on-page SEO and link building - our organic traffic grew by 178% year-on-year to nearly 40,000 visitors a month, and our online sales grew by 71% year-on-year.

Whilst also providing help on conversion optimisation, email marketing and content marketing, plus assistance launching our podcast - Loz has been a pleasure to work with, and has proved instrumental in building a great foundation to take my ecommerce business forward in future."


Horiany Contreras 

Instituto De Comercio Digital

"Loz James is the kind of professional that always surprises you, and he constantly delivers more than you expect. His vision about digital business and content strategy can be a genuine eye opener, and his marketing advice provides a real light in the road. Hats off to Loz, he is definitely the unbeaten Content Champion!"

Academic Background

  • BA Hons English (2:1) - The University of Birmingham
  • PG Dip in Broadcast Journalism (NCTJ) - Birmingham City University
  • MA Screenwriting (Screen Academy Scotland) - Edinburgh Napier
  • Completed the SEO That Works course by Brian Dean
  • Completed The Gotch SEO Academy training by Nathan Gotch
  • Completed The SEO Playbook course by Robbie Richards