Ghostwriting For Fintech Founders

The fintech founders dominating your industry aren’t smarter than you. They just showed up.

You’ve built something real. A fintech platform that actually works, with technology that solves genuine problems. A business with traction, clients, and a roadmap that makes sense.

But when investors Google you, top talent looks you up on LinkedIn, or journalists need expert commentary?

They find nothing.

Meanwhile, founders with half your experience and a quarter of your credibility are becoming the industry voices.

They’re getting quoted and landing speaking gigs. Attracting the hires and capital you deserve.

Not because they’re better. Because they told their story consistently, in their authentic voice, building a brand that matters.

It’s time you did the same.

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Why Aren’t You Visible?

You know you need visibility. Your board’s mentioned it and recruiters have hinted at it.

Meanwhile, you’ve watched competitors with inferior products win because they “seem more established.”

But here’s your reality:

→ You’re in back-to-back meetings from 7am to 7pm

→ When you open LinkedIn to post something, you get instant writer’s block

→ Everything you write sounds either too promotional or too boring

→ You’re worried about FCA compliance and saying the wrong thing

→ Your PR agency keeps suggesting “thought leadership” but you have no idea what that means

→ The last thing you need is another task on your plate

So you do nothing. And every day you’re invisible is another day your competitors build the influence you deserve.

The Founders Who Win Do This Differently

You’ve worked hard and your story deserves to be heard. In your voice, building your brand.

And that’s where I come in.

I’m Loz James, and I’ve spent 25 years writing for the financial institutions and corporates that fintech founders disrupt: RBS, Prudential, HMRC, British Airways, Arsenal FC, Harrods.

I understand how banks think and regulators operate. How to position complex financial concepts so humans actually care.

And most importantly – I know how to build founder brands that open doors in an industry where credibility is everything.

But here’s what makes this different:

This Isn’t My Voice. It’s Yours.

I don’t write generic content that could come from anyone. I capture your specific insights, your unique perspective, your authentic way of seeing the fintech landscape.

Then I turn that into content that makes you impossible to ignore.

Here’s How It Works

In just one 45-minute call per month, I interview you (or your senior team) about what you’re thinking, what you’re building, and where your industry is heading.

Then I craft your story into content that builds your brand:

• LinkedIn posts that showcase your unique perspective
• X content that establishes your distinctive voice
• Inspiring articles that capture your strategic thinking
• Newsletter content that deepens relationships with your audience

Everything is ghostwritten in your authentic voice, respecting FCA compliance.

My work is designed to make you the obvious expert – without sounding like every other founder using the same tired buzzwords.

Your story, voice and brand + my execution.

Where This Takes You

Your Story, Amplified

The insights you share in strategy meetings. The perspective you bring to board discussions. The vision that made investors back you. It finally reaches the people who need to hear it.

Your Voice, Consistent

No more sporadic posting. No more wondering what to say. You show up every week with content that sounds exactly like you – because it captures the way you actually think and speak.

Your Brand, Built

LinkedIn profile that commands attention. Media opportunities that find you. Talent that actively seeks you out. Investors who start conversations already believing in your vision.

Your Time, Protected

No more staring at blank LinkedIn screens. No more guilt about not posting. You focus on building your business. I handle building your brand.

Ghostwriting Packages

All Packages Include

● Content ghostwritten in your authentic voice

● FCA financial promotions compliance awareness

● 25 years of financial services writing expertise

● BBC-trained journalism standards

● 3 sets of revisions until it sounds like you

Additional Services

● Educational Email Series (5 emails in your voice)

● Website Content (5 pages telling your story)

Getting Started

90-day minimum commitment.

First storyteller session to establish your voice, capture your story, and define your brand before content creation begins.

Who This Is For

You’re a fintech founder who’s built something real. You have:

✓ A story worth telling
✓ A perspective that’s different
✓ Insights your industry needs to hear
✓ Ambitions that require your voice to be heard

But you don’t have:

✗ Time to tell your story consistently
✗ Clarity on how to position your voice
✗ Confidence you’ll sound authentic, not promotional
✗ Experience navigating FCA compliance in content

If that’s you, let’s tell your story.

What Happens Next

1. Book a 15-minute strategy call – We discuss your story, your voice, and your brand vision.
2. Choose your package – Contender, Conqueror, or Commander – depending on how visible you need to be.
3. Storyteller session – Deep dive into your voice, your perspective, your positioning. I learn how you think and speak.
4. Your brand goes live – Within a week, content that sounds exactly like you starts reaching your industry.

[Book Your Strategy Call]