Last updated: February 6, 2015 by Loz James
SEO & Content Marketing
How Do SEO & Content Marketing Fit Together?

My guest on episode 38 of the Content Champion podcast is SEO expert Casie Gillette of KoMarketing Associates, who explains how SEO and content marketing work together in creating the connections to enhance your online visibility.

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A great deal has changed in the SEO landscape over the last few years, with many people turning away from the discipline completely in favour of content marketing techniques. Yet SEO still has a crucial role to play in how you build your online brand, get found online and make more sales.

In this fascinating new podcast, Casie helps us understand where SEO fits into this new online environment, and emphasizes its continuing importance in building an authoritative online brand.

Providing a helpful overview of most aspects of the on-page and off-page SEO process, Casie shares actionable tactics that will help you utlise SEO in the right way throughout 2015 and beyond.

We went through a load of information in this half hour discussion, with Casie sharing some real SEO gems that everyone listening can benefit from.

Casie Gillette
Casie Gillette

Our chat covered the following topics:

  • How Casie got started in the world of SEO
  • What services she provides and the types of clients she works with
  • What it’s like to live and work in Boston (I even attempt the accent badly!)
  • Where SEO fits into the content marketing equation
  • Why keyword research is still essential for content marketing
  • Key on-page SEO strategies to get more visitors
  • Off-page SEO and link building tactics that work
  • What other promotional strategies complement SEO
  • Some of Casie’s favourite SEO experts to follow
  • What trends she sees developing in SEO this year
  • Where we can find Casie online and hire her for SEO work

Plus! The PS Question! Casie shares an advanced content marketing strategy and tool that you will not want to miss!

Resources mentioned in this show:

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