Last updated: August 21, 2014 by Loz James

​​Hello again, welcome to episode number 27 of the Content Champion podcast. I'm excited to announce that my guest this time is globally renowned marketing strategist, author and speaker, David Meerman Scott.​

​In a prolific career, David has already published 10 books - including the industry classic, 'The New Rules of Marketing ​& PR'. Yet as an ex-journalist it's David's Newsjacking strategy that fascinates me most. His book of the same name and unique approach to this content marketing technique are therefore our subjects for discussion.​

Newsjacking with David Meerman Scott

Listen To David's Show

David was very generous with his time, and for half an hour we talked about David’s background in marketing, and looked at some real life examples of Newsjacking in action.

The subjects covered include:

  • How David became a marketing strategist
  • The concept of Newsjacking and how it can help your business
  • Why this strategy is perfect for businesses of all sizes
  • Why you have to be agile to make the most of this technique
  • Real life examples of Newsjacking to learn from
  • Why Newsjacking requires a culture change in your organisation
  • Why you must be nimble and flexible to make this work
  • The best platforms for publishing Newsjacking stories
  • How to attract journalists to your newly published story
  • How small companies can use this strategy to compete with staid corporations
  • What pitfalls to avoid when attempting Newsjacking
  • Why David released Newsjacking as a full colour ebook

Plus! The PS Question! David reveals another agile marketing strategy that is truly unique. You won’t have heard this anywhere else!

Buy Newsjacking on Amazon

Items Mentioned in This Edition

Newsjacking lifecycle
Newsjacking lifecycle

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​Podcast Transcript

Newsjacking with David Meerman Scott