Last updated: April 24, 2019 by Loz James
marketing with social media

With 3.397 billion active social media users, we’ve all heard about the insane marketing potential that social media can have.

Bloggers are using it all the time to grow their audience, and there are influencers making big money using sites like Instagram and Facebook.

But how do you take your social community and make it profitable?

Contrary to popular belief, being a successful social media marketer isn’t just how many follows, likes, and shares you get.

So, what’s the most important factor?

Conversion rates.

If you want to monetize your social media accounts, you need to take part in lead generating activities that encourage sign-ups or sales.

If you’re looking to make money on social media this year, here are our top tips. 

Direct sales

As you’re probably aware, it’s not recommended that you make every single post on social media about trying to sell something.

It’s boring for your audience, and it lacks originality and authenticity.

However, it’s a tactic that, if used properly and in moderation, can be good for getting more leads.

Using a direct call-to-action on your social media accounts can be particularly effective if you are selling visually appealing products. This type of content holds value, and might encourage more sales.

Offer free gifts or rewards

If you’re going to make money through your social media accounts, you need to get as many sign-ups as possible.

And if you’re going to get people to give up their details, you need to make it worthwhile.

That’s why a lot of social media influencers and bloggers offer rewards or free gifts to their followers. For example, you could offer free resources, like a short course or guide.

If these are high-quality and useful, it’s also likely that they will be shared across social media with other potential followers.  If you have built up a mailing list then email marketing platforms such as Moosend offer another way to reach out to your followers that can be tracked and measured.

Streamline your accounts

When you’re trying to keep track of lots of different social media accounts, it can become confusing, and knowing where you can make money can become blurred.

That’s why you should funnel your social media accounts. By streamlining your Instagram, YouTube, Facebook, and blog, you can become more effective in getting leads.

For instance, you should be linking all of your paid services and affiliate pages to each of your accounts. This can help to maximize your profits.

marketing on social media

Boost your brand identity with a logo

Having a unique brand logo can help you to connect with your audience and build an identity that’s instantly recognizable to your social community.

It's important that your logo looks the same on every channel as it does take approximately 5-7 impressions for consumers to begin recognizing it.

Hatchful is super user-friendly and allows you to create amazing logos quickly and easily.

Once you’ve created your logo using this service, you can download it and use it on your social media accounts.

To build your brand further, you can also download brand assets for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube.

Build relationships with brands and influencers

One of the easiest ways to monetize your social accounts is by building collaborating with influencers in the same industry.

These influencers already have a following. That means that you can both benefit from each other’s audience.

A lot of successful bloggers frequently work with others by hosting webinars, using promotional posts, or giving their product so it can be used in a giveaway.

Alternatively, you can try and become an ambassador for a brand that you’re interested in, or that’s relevant to your own blog and social media.

To do this, you can offer to promote their products for them and tag them in the post. Brand ambassadors can, depending on the number of followers, earn a lot of commission doing this.  

Social media consulting

If you’re a reputable blogger with a lot of followers, another way you can monetize your blog is by working with others to help them to build their own followers and be more successful.

Social media consulting can be a good way of making money, especially if you have expertise in coaching, mentoring or training.

In addition, you can write books, ebooks, or online courses as a way of helping others to succeed. These can be promoted on your own social media and blogs, and through affiliate marketing.

social media marketing

Speaking at events

There’s money to be made online. But if you want to expand further, you could always try bringing your audience together in the offline world.

That means planning, hosting, or speaking at live events.

If you host your own events with paid tickets and promote it on social media. It gives you the chance to meet your online connections in real life, and to network with others.

Alternatively, if you have vast knowledge of your chosen subject, you might be able to get paid for speaking about it at other gigs or events.

A lot of bloggers and influencers who have a large following are paid for speaking at events.

Use a hosting service that’s mobile friendly

It’s estimated that, in 2018, 61% of social media users accessed their accounts via mobile. As most digital marketers will tell you, your websites need to be mobile friendly in 2019.

To make sure your mobile followers get the best experience, you need to choose a hosting provider that gives you the right editing tools.

First, find a WordPress hosting provider that comes preinstalled with Elementor. Elementor is a WordPress page builder thst allows you to adapt your website for different device sizes, change the font size for mobile devices, change the column layout and width, margin sizes, and more.

Plus, it is super easy for beginners to learn how to use it.


Making money out of your blog through social media isn’t always easy. But it can be done. If you’re planning to monetize your blog this year, be sure to follow these steps so you can create more leads and improve your conversion rates.

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