October 18, 2020

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If you’re looking for an honest KWFinder review, then keep reading.

But first, let me tell you a secret…

KWFinder Review & Tutorial

A few years ago I kind of sucked at keyword research. Which isn’t great as an SEO and content marketer.

It’s not that I wasn’t getting results, it’s just that the whole process seemed so boring – and I often found myself making excuses not to do any at all.

​But if you want to promote your small business online or build traffic to your niche sites, there’s no shying away from both content and search marketing as the most cost-effective way of attracting more buying customers to your website – and this means doing keyword research.

​Accurate Keyword Research Is Essential

​For most small firms and solopreneurs, the most efficient way of gaining traction online is through strategic blogging – and I mean ‘strategic’ because your content marketing and SEO efforts have to rely on solid keyword research in order to grow your site traffic exponentially over time.

So keyword research is something you have to get a handle on – as everything you do with online content comes out of it.

But you also have to learn how to perform keyword research effectively – ​because if you ​don’t your site traffic will never grow, even if you create high quality content and promote the hell out of it.

The solution ​is learning how to use the right professional keyword research tools to find low competition keyword phrases ​with ​commercial intent – ​that don’t have too much competition in Google – so you have a ​good chance of ranking for those terms on page one.

Sounds easy right? Well it can be if you choose the right tool…

However, this is where the confusion starts for most small business bloggers – as there are literally hundreds of keyword research tools available online – each claiming to be the next best thing since the last one.

I should know – I’ve spent hundreds of dollars and hours trying loads of them.

From the free Google Keyword Planner to SEM Rush at $100 a month, to Long Tail Pro at $40 a month and Ahrefs at $100 a month (to name but the tip of the iceberg), the amount of tools, feature sets, bells and whistles available is mind boggling.

What I need as a small business owner – and what you really need – is a trustworthy and reliable tool that’s easy to use and doesn’t cost loads of money – with data you can rely on to grow your blog, leads and sales.

​Which is why I literally breathed a sigh of relief when I found KWFinder from Mangools, which I now use in combination with Ahrefs for all of my keyword research – and have done for the last year.

Meet The Mangools Team: The People Behind KWFinder

Mangools team

With offices in the dynamic Slovakian cities of Bratislava and Prievidza, Mangools is an exciting young company founded by Peter Hrbacik in 2014 and now run by a total of four online entrepreneurs.

Mangools Bratislava

Mangools office in Bratislava

In the last few years they have expanded upon their original keyword research tool KWFinder, with SERPChecker (Google SERP competitor analysis), SERPWatcher (rank checker), and LinkMiner (backlink analysis) – with the accuracy and usability of their tools really helping to set the company apart in a crowded marketplace.

Based on my personal experience as a premium account holder, I’ve found their email support and online chat very responsive – meaning they stand behind their products with excellent customer support and are constantly updating the feature sets of each tool based on customer feedback.

In this context, Mangools are everything you would expect from a software as a service firm who are serious about building their brand and making a name for themselves with top quality products.

​This is very important for me, because if you’re going to invest in a software product or service, you need to know the company behind it can be trusted to update their tools and not run a mile if you need some help.

What Does KWFinder Do?

When it comes to conducting keyword research there are two ways of going about it…

Firstly, you can engage in what is called ‘traditional keyword research’ – which is when you use seed keywords to find what your target audience is searching for online – then assess the various traffic and competition metrics of those keywords. You can then create long-form content based around these phrases and should rank well for them if you’ve chosen them carefully.

Secondly, you can research keywords by reverse engineering what your competitors are doing (this is called ‘competition keyword research’), so you can see what proven keywords they are targeting – or have overlooked – that you can ‘steal’ to create your own content with.

KWFinder is exceptional at the first of these two keyword research methodologies, but doesn’t do competitor keyword research at all – which is why I double it up with an Ahrefs subscription which handles everything else.

​However, if you’re just starting out with niche site building or are a newbie level or intermediate business blogger – KWFinder is all you need to quickly and easily find valuable, low competition keywords you can rank on page one for and that will actually grow your traffic going forward.

​KWFinder Metrics

The tool is so easy to use because it literally gives you the ‘green light’ for low competition keywords – deploying a nifty traffic light system for easy, medium and hard to rank for phrases.

Keyword research metrics

The metrics KWFinder produces are easy to understand too – starting with a host of helpful options on the left hand side of the screen based on your chosen keyword and related terms, including:

  • Arrow next to main keyword = Search related terms
  • Trend = Search volume trend in last 12 months
  • Search = Average monthly search volume in last 12 months
  • CPC = Average cost per click in Google Adwords (to gauge commercial intent)
  • PPC = Level of competition in Pay Per Click in Google Adwords (to gauge ad competition)
  • KD (Keyword Difficulty) = Overall keyword SEO difficulty from 0 = ‘easy’ to 100 = ‘don’t do it’

(Calculated as the average link profile strength [LPS] of URL’s ranking on the first page of Google)

Here’s the full traffic light system chart:

  • 0 – 9: effortless
  • 10 – 19: go for it
  • 20 – 29: easy
  • 30 – 39: still easy
  • 40 – 54: possible
  • 55 – 74: hard
  • 75 – 89: very hard
  • 90 – 100: don’t do it

Keyword SEO Difficulty

Below the list of keywords you also have two blue buttons, one to add your selected terms to a new or existing list (great for writing blog posts), and the second to export your chosen keywords and their metrics as a CSV file or copy them to a clipboard.

On the left hand side of the keyword research screen you’ll see the top 10 in Google for that particular keyword, together with a large visual representation of the keyword difficulty and the monthly search volumes over the course of a year – starting with the month you’re currently in.

Below this you’ll see the 10 URL’s in order from the Google first page SERP, followed by the following key metrics:

  • DA = Moz domain authority for the URL, min = 0, max = 100
  • PA = Moz page authority for the URL, min = 0, max = 100
  • MR = MozRank of the URL, min = 0, max = 10
  • MT = MozTrust of the URL, min = 0, max = 10
  • Links = Number of external authority passing links to the URL
  • FB = number of Facebook shares for the URL
  • LPS = Overall Link Profile Strength of the URL,calculated from DA, PA, MR, MT and other metricsMin = 0, Max = 100
  • Est. Visits = Estimated visits per month on this SERP position. (Calculated from the average monthly search volume)

Below the top 10 Google SERP screen you’ll find a blue button to load another page of SERPS, and a button to further analyse the top ten rankings in Mangools other tool, SERPChecker.

Additional KWFinder Features

Keyword metric filters

When searching for keywords in the main ‘Suggestions’ pane, KWFinder lets you search using a variety of languages, countries and states (for local keywords) – or the default region of ‘Everywhere’, and also lets you search Google ‘Autocomplete’ suggestions and Google Questions to further refine your keyword search.

In all panes you can toggle the ‘Results Filter’ and set your search preferences based on all the key metrics outlines above, plus also ‘included’ and ‘excluded’ keywords and ‘number of words’.

​The net result is you can slice and dice your metrics any way you like to get really refined and accurate results.

Proof KWFinder Works

With such a wide variety of keyword research tools available, it’s important to remind ourselves of the central tenets of what small business owners looking to grow their blogs require – namely good pricing, trusted customer service, ease of use and accurate data.

And while KWFinder ticks all the boxes for the first three of these requirements – it’s the accuracy of its data where this tool really excels.

Here’s an example from the Content Champion blog – I’ve picked something realistic so you can see what can be achieved by any small business starting from scratch.

A few months ago I wanted to create a power post on building a customer avatar (one of the essential first stages of your content marketing strategy), so I fired up KWFinder and identified a keyword I could potentially rank for given my site authority – ‘customer avatar’ – that had decent search volume of 320 a month. I also chose some associated keywords that I wanted the article to rank for as well on a thematic basis (more on this below).

KWFinder review

I then created a 3,000-word power post with custom graphics, resources and some related videos – and formatted it all with Thrive Architect with a table of contents and coherent subsections. Naturally I made sure to optimize the page properly for SEO purposes using my target keyword phrase and related terms.

I find it usually takes about 6 months for a new post to start gaining serious traction in Google (when promoted), but you can see after 4 and a bit months this post has already attracted over 200 page views a month and growing.

KWFinder Tutorial

It has also started to rank for multiple keywords, not just my target phrase – which is already on page one.

Seed keyword research

Wow you might be saying. What a lot of work for such a small amount of traffic.

But look at that traffic screenshot again – these are highly targeted and engaged readers who spend an average of nearly 9 minutes on the page. So the key thing here is that they are interested enough to read most or all of the article – which builds trust and credibility.

And of these unique visitors, 112 of them have signed up for the page specific lead magnet of the customer avatar template (a 16% content upgrade conversion rate), and a further 6 of these went on to request more information on our content and search marketing services after receiving targeted emails on the back end.

KWFinder keyword research tool

At the time of writing – one of these has become a monthly retainer client and another has signed up for a one-off smaller project. Here’s an example of the types of enquiries this generated:

KWFinder from Mangools

This targeted email list will keep growing over time and no doubt attract even more business – so this is totally worth doing even with the relatively low numbers – due to the high engagement levels this kind of marketing achieves.

​Multiply this by each content asset you produce and you can quickly see how content marketing can generate some seriously good leads – and certainly enough leads for a niche virtual agency like ours.

KWFinder Pricing

At the time of writing there are three price points for KWFinder, which you can pay in either Euros or Dollars on a monthly or annual basis. KWFinder is bundled together with the other three tools in the range and the main difference between the pricing levels is the access limit thresholds at the basic, premium and agencies levels.

The tools starts at $49 a month for 100 keyword lookups per 24 hours and 200 keyword suggestions per search, so this or the $69 premium plan is all most small business bloggers will need.

Here are the current different pricing levels so you can compare them. Just click on the image to enlarge it…KWFinder pricing

​How To Do Keyword Research For Blog Posts Using ​KWFinder

The best way of teaching you how to use KWFinder for your blog posts is to show you how I research main phrases and associated terms to form the basis of a power post.

So in this video I’ll outline the process from start to finish based on a completely new site with no authority – and explain all the metrics the tool uses to assess your keywords. You can read the transcript below.

[toggles title=”Read The KWFinder Review Video Transcript”]

Hi guys, Loz James here at Content Champion. Today I’m simply going to show you how you can very quickly use Keyword Finder to research long tail keywords for a blog post on a brand new blog. This is a blog with no authority, you might just be starting out or just be getting back into blogging. So this will show you how to pick keywords that you could rank for using the very simple traffic light system in Keyword Finder. So let’s get started.

Okay, so when you get to the Keyword Finder app screen, this is what you’ll find. And we’re going to look at the keyword suggestions that the Keyword Finder algorithm pulls out. The autocomplete suggestions, the ones when you’re typing into Google and it suggests other terms and phrases related to the one you’re typing in. And then we’re going to look at some questions as well. We’re going to create a list and then I’ll show you how to export those keywords so you can use them within your new blog post.

So let’s use the famous and often very competitive and saturated market of dog training to show you that we can really find keywords in any area no matter how competitive using Keyword Finder. So simply type it in there, you can then obviously choose your location. We’ve got Germany, India, Spain, United Kingdom, United States at the moment. Let’s just choose anywhere. You can also choose by, let’s say, region or city as well. Let’s choose anywhere, just for the sake of this example. You can also pick a language, let’s just pick any language for now. And we’re interested in keyword suggestions that Keyword Finder is going to throw up.

Now, I am on the premium account which means I get 700 keywords, I think the basic account has 200 but there’s still plenty on the entry level account to get you started researching long tail keywords in your specific niche. So let’s just click find keywords. It brings up all these metrics that we talked about earlier on. So here we have dog training. These are the ones that it first sets up, first comes out with algorithmically. Instantly, look at dog training classes. I mean, that one’s ridiculous. Dog training classes, 12,000 monthly searches, trend is pretty consistent year-round. It has commercial search intent, people are bidding on it for pay-per-click in terms of competition. So we know that there’s a market there and it’s easy to rank for. So we can click on that.

SEO difficulty, they say it’s a 38 to 39, still easy. So you can look at the SERPs here that the people ranking. And this is what I love about Keyword Finder, is that you can actually do a manual view of the top 10 positions and see what kind of competition you’ve got manually. And we’re looking at some of these sites, there’s a massive brand in there or something that you think you won’t get ahead of. Then if there are too many of those in the top 10, I wouldn’t bother with the keyword, I’d look elsewhere.

But to be honest, apart from these couple of two or three here, these are all, given that their domain authority, given that their page authority, the inbound links, there are a few places here where just manually looking, you could slot in with a great piece of content on dog training classes. Now, when you find a keyword with this much search volume, that instantly cries out to be a title for your blog post. So that would then go in your meta title, meta description and then the h1 tag on the page. Either using something like an extended list post, a how-to post, something like that.

You could do, off the top of my head, a really great piece on 11 ways to get the most from your dog training classes, or how to make the most of your dog training classes for very young dogs, whatever it is. You can come up with a better title, but that’s just an example. So you’d either come up with a how-to long-form post showing people how to do something and then link to your product or your CTA to your e-mail list at the end. Or you’d come up with some kind of extended list post which walks people through how to do something, in terms of a list of resources or something like that, and then link at the end to your e-mail list or perhaps a sign up for your YouTube channel, whatever your call to action is.

So that’s crying out to be added to a list. So, we’re going to add to a list here. What we want to do is create a new list and we’re going to simply call it dog training and then we’re going to create the list and add the keywords. So that’s gone in there and the little yellow star comes on to show that it’s in your new list. I’d be quite happy with all these metrics here, without even having to leave this pain here, I’d be quite happy to base a blog post on this ’cause I trust the metrics.

Okay, so let’s go down a bit more have a look, German shepherd training, dog school. Look, that goes really high and then goes down a bit lower. I don’t know why, I want to have another look at that. Sometimes you’ll find it says it’s green here, when you click here, it isn’t, just a little glitch sometimes. That’s the only thing I sometimes I’ve had but it’s 99% accurate. Okay, so that boosts up here. Okay, so this is more of a seasonal term so I would leave that one. So we’re looking for green only. Puppy school. Let’s have a look at this one. Ah, you see there, it said it was green. When we clicked and then you had to check it so that’s not actually possible. Canine training, let’s check this one. That one’s easy. That’s a specific course I think.

So you can go through them and … Dog training school. So what do we have up here? We had dog training classes then we got dog training school. So have a look at that one. That’s an easy one. That actually gets more as we get towards the summer months. People obviously, maybe it’s a fair weather thing, you want to go out and train your dog. Canine professionals, there’s PetSmart school for dog trainers, individual people who do dog training, academy for dog trainers, highland canine. You know what we can slot in here, obviously we’d be doing this for your own specific local area, but we can slot in there so I’m going to add that to a list. So we’ve got dog training school, let’s add that to our list.

So look, we’ve already got probably dog training classes and dog training school. We can rank one long-form piece of content about 2,000 words worth of content for all these terms. So maybe this is crying out to be a subsection, an h2 within your extended piece of content. So let’s keep going down. Canine dog training. I think that’s a specific programme. I could be wrong but you could look into that. You can do … We’ve seen lots of canine dog training terms, you could do a review on the canine dog training programme, if that’s what it is because we’ve seen lots of these.

And don’t forget, it’s a cumulative search volume. If you write the long-form content, if you put all those rich elements in there, those multimedia elements, perhaps an infographic. You structure the content nice with short, easy to read sentences and paragraphs with a table of contents at the top, you put some graphics that you made in Canva, all these things. Tweet and share, buttons, all that type of thing that keeps people sticking on the page. Perhaps make a video like this as well and embed that in there, put it on YouTube. A link from YouTube back to that blog post. All this stuff will help you to rank.

Dog boot camp, that’s quite good, isn’t it? Let’s have a look at that. Okay, got that canine training as well. There’s a dog boot camp there. Some of these are in the really easy section. So I’d go through and look at these, pull out some of the … I’d analyse the SERP, click that button to actually go and look at the search engine ranking page if you have any doubt about how much competition there really is. But I’d be happy to trust that so I’m going to put that on there as well. And let’s pick another couple. Dog obedience, all the metrics look great. Let’s have a look. Wow, not as much, seasonal, but we’re still getting a lot of volume and it peaks in January. Dog obedience, of course it peaks in January. Is that November? That’s November. Does it peak then because people buy a lot of dogs for Christmas? You know, dogs for life not just for Christmas? Maybe.

That’s perfect. We’re going to add that to the list as well, this could be another subsection. And then what this informs, all these long tail keywords that you know you can probably rank for if you produce your high value long-form piece of content or PowerPost, all these keywords then inform your research. You can go through and look into dog obedience in more detail, look at dog … Look at our other one, dog training schools in more detail. And use that to structure a really good article.

So let’s look at some more. Dog behaviour courses, that’s still a good one. Blimey, it makes me want to start a dog training site. Let’s just check that one’s okay ’cause sometimes there is a discrepancy. No, that’s looking good. Good year-round search volume consistently, commercial intent. If these figures are high here, the CPC, the cost per click and the pay-per-click, I look at that as a good sign ’cause obviously if a market’s got competition, it shows that people are searching for stuff. So this is good. I’m going to add that to the list as well. This could be another subsection. And in-home dog training. Well, you know, there could be a section in our article, we look at dog training schools, we look at dog obedience, we look at dog training classes and the boot camp and then we say, but there is the option of conducting in-home dog training yourself as well. So let’s have a look at that one. That’s another dimension to our article.

So you see how these keywords start to get you thinking about the research you can put into them as well. So I’m going to add that to the list ’cause that could be a great subsection. And then I saw another great one down here, dog commands. I mean, look at that. Not so much commercial intent but these are all commercial keywords that we could rank for. Let’s have a look at that one. And then you can have a section in the article about easy to use dog commands to train your puppy, to train your dog and list some out and say how you use them. That’s brilliant and you can think of … And then that starts making you think about … I’m going to add that to the list.

Okay, so that makes you think, just from those suggestions that Keyword Finder gives you, off the bat as it were, it starts to make you think about the structure of the article, the h1 tag, the meta tag and the meta description, the keywords that you can put in there. And you know that if you just build a very few links to these or some internal links from other relevant articles on your blog, you’ll probably start ranking for this. Then if you create some graphics, let’s say you’ve got sections on dog commands, dog obedience, dog boot camp, dog training school and you create some really great images in Canva to go with these that you can share out on social media and schedule those to go over a couple of months. Then you see that you’ve got a really great resource that you can really start to see your article on the page, just by doing this keyword research and start thinking about how this is going to pan out and what it’s going to look like and how much value this piece of content can offer to your audience.

Okay, so that’s suggestions. Let’s look at autocomplete for dog training. So now it’s thinking about it, it’s fetching keywords that come up when you type in your keyword and there’s the autosuggest and it has relevant related, semantically related terms ’cause these are other keywords that we can rank for within one piece of content. Okay, so these are autocomplete suggestions so we can go through here. We’ve got some here already. This is just a … That’s a specific one. I mean, look at that keyword. If you’re in Houston, dog training Houston and you wanted to write … I mean, they’re 1,800, 1,900 searches a month that you can rank for that. Consistent year-round traffic. There we go. If you’re in Houston, I’d use that. Dog training camp. I mean, this one is quite good. Yeah, I’d add that one in.

That could be used … If you’ve got two similar terms, you might have dog training classes which gets 12,000 and you might decide that that’s a section header, an h1 or an h2 tag or the title for the whole article. But then you might have dog training camp that gets less but it’s still a great keyword you can rank for. So you can use that in the content, the paragraph content, body content, underneath that specific title. There’s another one, dog training Austin. I’m going to add that to the list, that last one, dog training camp. Dog training San Diego. Blimey. Okay, so these are people when they’re typing in dog training, the autocomplete suggests a city afterwards. And if their metrics aren’t there, you can simply press to find them. I bet this one will be low as well. Blimey, if I was doing a city specific dig training class or dog training school, I would come in here and hoover up some of these keywords.

Okay, let’s go down. Dog training academy, that might be a specific product. Dog training PetSmart, specific brand they’re doing the dog training. Okay, so we’ve hoovered up another couple. And I just go through all these and check some of them out. Yeah, a lot of these autocomplete have brought area specific but that’s showing you again regionally or by city, how you can come in and use this part of Keyword Finder, the autocomplete section in your area to get some really great region and city related keywords that you can rank for really easily that get a fairly good amount of traffic. We can hoover up lots of search terms here. Dog training aggression, dog training for aggression. Let’s go in and see. See, that’s very, very high so that’s some people worried about their dog being very aggressive. That’s something we can mention under the other keyword sections that we’ve already got in your suggestions and from these autocomplete keywords, but it’s not something we should specifically target necessarily because it’s going to be too hard.

Okay, so that’s autocomplete. I always go through as well go through that section as well to hoover up any extra terms. Let’s look at questions. Okay, so we’re in the question sections, just complete. Do a check there, press the button, okay. Wow, how many dog training treats per day? This is very interesting. So, sometimes we get a bit of a glitch. Okay, there we are. Right, so these are very low amounts of search volumes here. Okay. How many dog trainings in the UK, how many types of dog training? How many hours, how many pennies in the can for dog training? So again, I go through these questions as well and just hoover up any extra questions that I might be able to put in my article. Having already informed, as I say, the overall structure of that article in my mind from an SEO perspective, adding those keywords into the list.

So we’ve already got a good idea of the title of the article and the subsections of the article and where we need to go and then research the article and how we’re going to add graphics and multimedia into that. And then we’ve gone into autocomplete to hoover up any extra terms we might have missed, especially regionally. And then we’re going to go into these questions just to see if there’s anything else that we can add into the article that we’ve missed because we can rank for all of it if we make our content good enough.

Okay, how much does dog training cost? That’s too high. How much dog training per day? How much dog … So there’s a lot of questions here about people who want to get into dog training, who want to be employed as a dog trainer so how much do they get paid, how much do they make or how much is dog training itself? So my suggestion would be here, would be to search these by volume and … How to do dog training videos. So these are people who are making their own videos. How to start dog training. I would use this to inform another keyword suggestion search because for our target audience, if we’re writing a piece about dog training for dog owners and how they can train their dogs, how you can train your dogs at home or at dog school, whatever, how much it costs is going to be a key part of that. So it’s a great thing about researching this.

But there isn’t anything here … Dog training clickers. There’s not that much thing so we could mention these source of terms within our existing piece but not specific keywords ’cause they’re very low volume. But one thing that does occur to me is in the context of what we’ve already chosen with our keyword list that we’re making, we haven’t mentioned the cost of dog training. So what I’d do, is I go back into suggestions and that’s the great thing about questions, because it helps you formulate more seed keywords for your traditional seed keywords that were researched. So I’m going to just put in dog training cost there and see what it brings up.

Service dog training, that’s a good one. I’m going to add that. I’m going to add that in case we want to have a section about service dogs. Dog school, that’s low intent there, dog training school. So there’s not … Dog training prices, cheap dog training. Okay, dog training prices, that’s the one. 587, consistent. You’re probably going to get more search than this but it has commercial intent. That one will do me for a subsection in h2 title and then a section on dog training prices. How much can I expect to pay for … Dog training prices, how much could I expect to pay to train my puppy, to train my dog, whatever. Add to list.

Okay, so then we go into our lists and we find our dog training list at the top here. So we’ve got … Open that up so we can have a look. And this is the great thing about Keyword Finder, it shows you in the list that we’ve made, the search sum. Maybe 50, just over 53,000 potential monthly searches, shows us the average cost per click, the average pay-per-click competition and the average SEO difficultly. So just from this, we know that there’s a load of traffic that we can rank one article for. There’s a load of potential traffic we can get from writing this one article.

We also then know that there’s commercial intent. There’s a market for this article, for this content. So if we write our piece based on these keywords and do our research now and then link to our e-mail offer, our content upgrade at the end of our article, which then goes on to sell our product that’s related to this piece of content, conversion-based PowerPost, then we can rank for this and actually get traffic for it and push people through our funnel.

So, what I then like to do, ’cause this helps you to structure your article, is filter by search here. So I’m going to take this one out. I just put that one in but I’ve realised that it’s a keyword that isn’t related to the article I want to do. So let’s remove that. Yes, delete that. Okay. So we’re going to go by search again. Okay, dog training classes. So I’m already thinking this keyword here is going to be the one that we can use for our dog training classes article. And we’ll come up with a great list post or how-to post title with including dog training classes. Dog training classes- 11 ways to make your dog more obedient.

Whatever it is. Think of something sexy, do some research on Pinterest for blog post titles, do some research on YouTube for video titles, do some research for other articles written, and a Google search for this keyword. And look through some of the articles that have been written to get a really sexy clickable title. Then you can put this in your title tag and your meta description and then your h1 tag then we can start using some of these as our h2 tags and within the body content and go and research our whole piece based on these keywords.

And I haven’t even mentioned the results filter. So when you are searching, and this is the final thing here, you can set the minimum search volume, the maximum, all the different metric filters that we’ve talked about. I haven’t done that here because, basically, that’s not what we want to do in terms of a new site. But really, that does give you a great overview of how to use Keyword Finder. It’s very easy to use, I trust the metrics and it will do a great job of providing you with long tail keywords for your next long-form blog post. So I hope you enjoy using it.


KWFinder Review: My Verdict

OK – so with everything said above, here’s my conclusion on KWFinder…

What I Like

  • ​Ease of use and user friendly interface
  • ​Trusted and authoritative keyword metrics (that get results)
  • ​A great customer service team with regular updates
  • checkPart of a suite of complimentary software products
  • checkCompetitive pricing compared to other similar tools
  • checkGreat at traditional seed keyword research

What I Don’t Like

  • ​Only does traditional seed keyword research (but does it very well)
  • ​Keyword threshold of 200 keywords on lower plan could be increased
  • ​Very occasional ‘false positive’ glitch, where initially ‘green’ easy keywords become harder ‘yellow’ ones when you click through for more information (see video – but this is extremely rare as is a result of real time updates which is a good thing overall). * As of September 2018 this now been dealt with in a new major update.

I don’t recommend many tools because most don’t live up to the hype – but KWFinder does what it says on the tin in a user-friendly, accurate way – and the company standing behind it offers excellent customer service.

With prices starting at just $49 a month (which also gives access to all the other software), this tool is well within reach for every small business looking to grow their online leads and sales through blogging.

If you’re just getting started with content and search marketing, and have never carried out any keyword research before – then KWFinder is the only tool you need to make informed, trusted decisions about the keywords and phrases that will provide the essential foundation to your online success.

I use this tool several times a week at Content Champion – for client work and for our own blog marketing – and I’ve always been impressed with the reliability of the metrics it produces and the simple way you can create valuable lists of longtail keywords to use in the creation of power posts and pillar pages.

When it comes to choosing the right keyword research tool for your small business, don’t get confused by the myriad options available – simply forget the rest and go with KWFinder. In my opinion it’s currently the best keyword tool on the market for traditional style ‘seed’ keyword research.

How much does KWFinder cost?

With prices starting at just $49 a month, this tool is well within reach for every small business looking to grow their online leads and sales through blogging.

What does KWFinder do?

KWFinder excels at what’s called ‘traditional keyword research’ – which is when you use seed keywords to find what your target audience is searching for online, then assess the various traffic and competition metrics of those keywords.

Who makes KWFinder?

With offices in the dynamic Slovakian cities of Bratislava and Prievidza, Mangools is an exciting young company founded by Peter Hrbacik in 2014 and now run by a total of four online entrepreneurs. They are the creators of this software.

What keyword metrics does KWFinder give us?

  • DA = Moz domain authority for the URL, min = 0, max = 100
  • PA = Moz page authority for the URL, min = 0, max = 100
  • MR = MozRank of the URL, min = 0, max = 10
  • MT = MozTrust of the URL, min = 0, max = 10
  • Links = Number of external authority passing links to the URL
  • FB = number of Facebook shares for the URL
  • LPS = Overall Link Profile Strength of the URL,calculated from DA, PA, MR, MT and other metricsMin = 0, Max = 100
  • Est. Visits = Estimated visits per month on this SERP position. (Calculated from the average monthly search volume)

​Does KWFinder have a free trial?

It used to, but not at the time of publication.

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