Last updated: April 5, 2018 by Loz James

​Hello and welcome to episode 76 of the ​Content Champion Podcast. On the show this time, I’m delighted to be talking with the founder of the Content Marketing Academy - Chris Marr.

Chris has fast become the leading voice in the UK content marketing movement - and the CMA Live conference he established, held annually in Edinburgh, Scotland - attracts big name speakers such as Marcus Sheridan, Chris Brogan and Ann Handley (and not forgetting Chris himself - who is an engaging and inspiring speaker and coach).

I wanted to talk to Chris about a great article on the CMA website ​detailing how content marketing leads to sales, and what resulted was a fascinating conversation. So let’s dive in...

How Content Marketing Leads To Sales With Chris Marr

Listen To ​The Show

Show Notes

  • ​​Learn about Chris' previous career & backstory

  • ​Introducing the Zero Moment of Truth

  • ​Understanding how your prospects buy online

  • ​Formulating buyer questions to inform your content

  • ​The process of how content marketing leads to sales

  • ​Marcus Sheridan's 'They Ask You Answer' Framework

  • ​The 5 main types of questions your customers always ask

  • ​Why content marketing is a strategic part of your business

  • ​Where we can find Chris online and access his resources

  • ​The PS Question - Chris shares a great answer you won't want to miss!

[Podcast] ​​​​​How Content Marketing Leads To Sales With Chris Marr  #contentmarketing ​

Click to Tweet

Read the transcript

Subscribe, Rate & Review the Content Champion Podcast

Thanks again for ​listening to the Content Champion Podcast - the content marketing show ​that brings you actionable techniques from real-world ​examples. If you enjoyed today’s episode, please head over to iTunes ​to leave us a rating and review.

Also, don't forget to subscribe to the ​show so you never miss an episode - and ​please help us spread the word by sharing your favourite episodes on Facebook and Twitter.

How Content Marketing Leads To Sales With Chris Marr