Last updated: March 18, 2014 by Loz James

​Hello again everyone, it's hard to believe we've already reached episode 20 of the Content Champion podcast. On the show this time around, it's my great pleasure to be speaking with the inspirational blogging expert Jon Morrow.

Jon Morrow guest blogging

Listen to Jon’s Podcast

Former associate editor of Copyblogger, founder of and CEO of (now SmartBlogger) – there’s nothing Jon doesn’t know about attracting more traffic to your blog and using your blog to grow your online business. So it was great to interview such an authority in this space.

Jon Morrow
Jon Morrow

Jon is widely admired and respected across the Internet, and together with being a highly knowledgeable blogging professional – his own personal story has provided inspiration for millions of people across the world.

A busy man who is always in demand, I was very grateful that Jon agreed to spend some time talking to me and the Content Champion audience. His advice and strategies are like gold dust for all bloggers, so we’re lucky he came on the show.

We covered lots of detail in our half hour chat – including subjects such as:

  • Jon’s fascinating backstory and the history of his online businesses
  • How effective blogging starts with understanding your target audience
  • How to know if blogging will work in your industry and specific business
  • The various types of blog posts that meet different blogging objectives
  • The different blogging models and most effective strategies for small businesses
  • How to create truly engaging and inspirational blog posts that move your readers
  • How Jon turned his own inspirational story into two viral guest blog posts
  • How to find your blogging voice and tell your own unique brand story
  • The best way to secure guest blogging opportunities on popular sites
  • How to craft guest blog posts so they make the biggest impact possible
  • Where your focus should be when you start blogging (it’s not where you think)
  • Jon’s controversial view on the role of social media for newbie bloggers

Plus! The PS Question! Jon shares a completely unique advanced traffic generation strategy you won’t want to miss!

Items mentioned in this edition

Where to get The Content Champion Podcast

You can listen to the latest edition of the podcast below, or join my feed directly here: Content Champion Podcast

Alternatively, you’ll find the podcast on iTunes and Soundcloud.

Blogging and guest blogging